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Language:

From the language use in the film poster such as the headline say "inner city vs outer city". Outer space shows elements of sci-fi from use of this shows there will be war between  the earth an aliens.

institution:

From the poster as you can see that there is also a feature of the film Shaun of the dead this movie was also under the same genre as this film which is a sci-fi comedy.This film an the the previous one also (Shaun of the dead) produced by the same productions which was Nira Park. The movie was distributed by the optimum releasing. The film is set on a South London block of flats  and, with some themes, the film is based around the broncos of south London which focus on a teenage “street gang” who have to defend themselves from predatory of out off space invaders.

Audience:

From the poster it looks like this film is for an audience who would actually understand the signification of the film (the plot). Which shows audience should be mature from the certificate age 15 an up of both gender further more mature being said the fact off the content in the film in drug use, adult humor (shown in the movie an having comedienne Nick frost playing as Ron the local drug dealer who live in the penthouse an knows everyone)  an also strong language finally also strong violence.

This film looks like it should be targeted to a younger audience like teenagers an men under the age of 25 who enjoy alien invasions.

Representation:

From the poster of the film (of the characters) shows visual aspects to the Endurance and heroic as you most likely guest the more bigger the hero would be in the front being the young teenage/young man in the snap back and green jacket with his arms in a stance which shows sings of leadership towards the other characters. However least meaning your most likely going to be in the back of the picture showing sings of being more vulnerable an less heroic. Finally blue flashing meteoroids plummeting towards planet Earth which shows sings of extraterrestrial aspects in the film.